Digity

YouTube is testing a new AI-powered conversational search feature called “Ask YouTube” and it could have a real impact on how people find, compare and engage with video content.

For your brand, this is another reminder that content strategy needs to think beyond visibility alone. Your video content may need to work harder to answer real questions, provide clear value and support discoverability across AI-led search experiences.

So think about the strength of your titles, clarity of descriptions, and pick useful topics and content that genuinely helps people find what they need.

We’ve explored what this could mean for video SEO, content strategy and brand discoverability in our latest blog post.

Here’s a round-up of what you need to know about social media this month.

From changing search behaviour to clearer LinkedIn formats and more intentional captions, social content is working harder than ever as a discovery tool.

We hope it helps - and as always, if you’d like expert input on improving your social visibility, consistency or content performance, get in touch.

Growth isn’t accidental - it’s intentional. At Digity, we help brands turn insight into action by:

1️⃣ Analysing your data – Understanding your audience, what content resonates, and where opportunities lie.

2️⃣ Building a tailored strategy – Aligning content, paid campaigns, and social to achieve measurable goals.

3️⃣ Creating scroll-stopping content – From visuals to messaging, everything is designed to engage and convert.

4️⃣ Optimising constantly – Testing, refining, and evolving campaigns based on real results.

The result? Predictable growth, stronger engagement, and campaigns that actually move the needle. 💡📈