The Raff Creative

💁‍♀️A little guide to creating a great looking website with minimal effort 🤩🙌🏻

Don’t wanna DIY it? Shoot me a DM and let me know what you need. I work with small businesses that want easy and affordable solutions to brand and web design.

TIPS!

RULE ONE! Choose a limited palette of colours and keep it consistent.
For nearly every website I've worked on, I end up only using 3-4 colors and 2 of these would usually be neutrals, not necessarily black or white but definitely a dark and light option. Then I always use a pop of colour to catch the eye for things like buttons and links.

RULE 2! Pick a bold font for headers and a lighter one for the body copy. it's that simple!
Avoid trendy or gimmicky fonts- they'll date, they are probably hard to read and it's just not necessary. Legibility and longevity are key.

RULE 3! Invest in good-quality imagery
Take some time to scour free image sites like Unsplash for high-quality imagery that helps to communicate your message visually.
Good quality imagery makes all the difference and works hard for you, just make sure you make it web-ready by reducing the size to under 500kb for fast page loading.

Eeek! I'm so excited to share this super fun brand identity for local dog behaviourist ⁠
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Paul, the owner of Beard Meets Dog was a really easy and fun client to work with from the offset. Whenever I talk to people who have set up businesses doing something that they are passionate about, I get ridiculously excited. From the very first call with Paul it was obvious that his passion would lead the brand.⁠
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He originally came to me to design a website, having had a logo designed already, but after a couple of conversations, I persuaded him to explore his brand in more detail and really get to the bottom of what he was trying to do and how to communicate that to his clients.⁠
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On the surface of it, Paul was selling his dog training services to dog owners, but really, when you thought about it, it was about selling an aspirational doggy lifestyle. ⁠
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I showed Paul a few ideas, but this was the one that really stood out. A playful typeface and fun doggy icons helped bring the brand to life, while still keeping things simple and relaxed.⁠
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My fave part of this has to be the doggy characters to represent the 6 different behavioural issues that Paul deals with the most. ⁠
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What do you think?⁠
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