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10/07/2025
🎤 Top 5 Media Training Tips Everyone Should Know
Whether it’s a live interview or a press quote, being media-ready can make or break your message.
Our Director of PR & Events, Sasha Jeffrey, shares her top tips from years of experience supporting clients in the spotlight:
1. Know your key messages – and stick to them.
2. Keep it simple – avoid jargon and speak with clarity.
3. Practice bridging – guide the conversation back to what matters.
4. Be yourself – but your most polished, confident self.
5. Stay calm under pressure – preparation is everything.
🗞️ Want help getting your team media-ready? Let’s chat.
What a day at Down Royal! 🙌 ASG was proud to support Down Royal Racecourse for the most stylish fixture of 2025 (so far!) at the Boylesports Summer Festival of Racing.
This year, Ladies Day got a new fresh twist - with gents and couples stepping into the spotlight for Best Dressed honours on a reimagined runway!
A vibrant celebration of racing, fashion and flair, the day delivered unforgettable moments, exciting new additions and dazzling prizes.
Huge congratulations to all our Best Dressed winners and everyone who brought their style A-game! 🐎 ✨
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