Your Roots Are Showing

The biggest opportunities at YRAS don’t happen on stage - they happen over coffee, in hotel lobbies, and during late-night sessions where conversations turn into collaborations, tours, partnerships and lifelong friendships.

In this interview, Jackie Martinez Marushka of Marushka Media shares why the YRAS community is unlike anything else - and why the relationships you build here can shape your career long after the event is over.

Whether you’re an artist, festival programmer, agent, manager, venue, label, publicist or music professional, YRAS brings the global roots music community together under one roof.

Come for the music. Leave with the connections that could change everything.

🎟 Register now: showingroots.com/register

📍 Belfast | 23–28 February 2027

“I’ve found artists here that have gone on to play Milwaukee Irish Fest.”

When one of the world’s leading festival programmers talks about discovering talent at YRAS, it’s worth paying attention.

In this interview, Barry Stapleton, Artistic Director of Milwaukee Irish Fest—the largest Irish festival in North America—shares why Your Roots Are Showing has become an essential stop for finding exceptional artists.

With 100+ official showcase artists, every official showcase takes place under one roof, making it easy to discover your next favourite act without missing a moment.

But the magic doesn’t stop when the showcases end.

Music spills into every corner of the venue through spontaneous sessions, late-night collaborations and unforgettable moments that can’t be scheduled. Some of the most important discoveries happen outside the official programme.

That’s because YRAS is more than a conference. It’s a community. A celebration. And one of the best places in the world to discover the artists everyone will be talking about next.

🎟 Join us in Belfast, 23–28 February 2027.
showingroots.com/register