Small But Social

Do you know how to pick influencers to work with?

It’s more than just about followers, or perceived reach, which unfortunately lots of business still fall into the trap of and then wonder why their influencer campaigns crash and burn.

And while number of followers alone will still often play a part in how much people charge, there are other things you REALLY need to consider to run a successful influencer campaign.

✨ Their engagement rate
✨ Their follower demographic
✨ Other brands they’ve worked with
✨ The style of content they create
✨ Their most successful content - the stuff their followers WANT to know about
✨ What company they keep
✨ What platforms their on (& successful on)

As you can imagine, trying to work out all of this, and more, can be a minefield for many small businesses...and that’s why people like me exists 💁🏻‍♀️

Would you like more help & advice on Influencer Marketing?

LIKE this post if you’ve ever had one of those days where you think ‘Fuuuuccckk, this is so hard, I can’t do it!’ 🙋🏻‍♀️

Drop a 🔥 in the comments if after overcoming that hard task or challenge (or even if you didn’t) you realised you’d learnt something invaluable!

Honestly, I can say with no doubt that the most important things I’ve ever learnt, with our without the help of others, came from a challenge or something I thought at the time was ‘hopeless’ or ‘impossible’.

The next time you get stuck or you’re finding something challenging, ask yourself, ‘what will this teach me?’.

Did you know Instagram is now 10 YEARS OLD? 🎂 🎈

Scroll through to see my top 5 favourite feature launches & let me know what you’d love to launch on Insta in 2021!

I still remember the day it launched, I don’t remember it being so much of a ‘bang’ but a rising hype with people sharing everything and anything they could take a picture of.

Low quality images (as phones didn’t have amazing cameras back in 2010) and a feed of our friends and family member.

What a difference 10 years has made. And while it has its negative sides, mental health etc. that we all need to be aware of, it’s helped so many people connect, to find a community, to be creative, to build brands and to share much needed information.

Without a doubt, the next 10 years will be HUGE!