WatchObsession

WatchObsession

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31/03/2026

Even the smartest AI isn’t as accurate a a good old ruler! 🤖

We’re testing to see if AI can identify watches to save you the hassle of a return. Spoiler. It can’t.

Would you trust an AI with your watches?

06/02/2026

Is your watch still the “original” if it’s been serviced? 🛠️

If you swap the crystal, gaskets, and strap, at what point does it lose its soul? I’ve updated my ‘84 Seiko Tank with a new leather strap—to me, it’s still the same watch, just ready for another 40 years. But what if it’s an heirloom piece? Does changing the strap preserve the legacy or erase it?

Let the debate begin! ⬇️

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23/25 Pier Street
Aberystwyth
SY232LN

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm