Mobext

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month. Mobile Marketing cites a study from eMarketer, expecting over 66% of the UK population to watch some form of digital video in 2018, with 64.3% of these viewers viewing content via a mobile device! http://ow.ly/ULqy30irjLQ

78.4% of digital video viewers will use their mobile phones to watch streamed content in 2018, with nearly a quarter of the world’s population watching at least one video over a mobile phone this year, according to Mobile Marketing, citing an eMarketer study. http://ow.ly/fs4k30ij7JS

U.S. consumer spending in the top 10 subscription video-on-demand (SVOD) apps surged 77% to $781 million last year from 2016, according to Mobile Marketer, citing a study by Sensor Tower. The growth was led by Netflix, which saw its spending on SVOD apps rise by 113% from a year earlier, reaching more than $290 million. http://ow.ly/QyLh30id4kJ

A Forrester study found that mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022! According to MediaPost, U.S. mobile search users are forecast to grow to 242.8 million in 2022 from 204.4 million last year.

Mobile Drives Ad Search Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022.