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08/04/2022
The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope, using a combination of three research techniques dubbed ‘research to reality’: the most wide-ranging application of Neuroscience in DOOH ever undertaken to measure brain response, eye tracking research to measure ad recall, and test and control sales uplift studies to understand how dynamic DOOH drives direct sales response.
Every week, Adlive answers some of the most burning questions for both adtech players & outsiders 🔥
Can you click on CTV ads?
CTV ad is a double-edged sword. Viewers cannot make an action, but they can't skip it either. However, numbers don't lie.
100% viewable ads are a win. But, if they are not relevant, they will not have enough impact. With every CTV advertising campaign, there needs to be a certain level of focus on quality lead generation. Talk with Adlive.io about campaign strategies today.
Integrate Adlive PMP with your DSP and start running private auctions in a safe environment on the inventory of curated publishers with pre-negotiated terms and conditions. Enquire at Adlive.io to learn more!
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