planted.

Educated choices are key 🧠💡Did you know that?
 
❌ “Natural” has no legal definition for meat products under EU food law. The term is only regulated for flavorings. Anyone can print it on any product. (EU Reg. 1169/2011, Annex VII Part D)
 
❌ “Free range” (for chicken meat) legally requires just 1 m² of outdoor space per bird — roughly the size of a bath mat. And birds only need access to the outdoors for half their lifetime. (EU Reg. 543/2008, Annex V(c))
 
❌ “Grass fed” has no EU-wide legal standard. It’s entirely self-certified — and can legally apply to animals that were grain-finished before slaughter. (No definition exists in EU Reg. 1169/2011 or EU Reg. 1308/2013)

Everyone knows someone who "only buys local meat". Yet more than 70% of meat in Europe comes from factory farming. The math really isn't mathing.

📊 Source: Eurogroup for Animals, Farming the Planet report”

The sun is out ☀️ and is so back. 🔥
 
You didn’t think we’d show up empty-handed, did you?
 
This season looks like:
· a planted.steak that hit the gym (and grew 25% bigger - now 150g, same price)
· fewer things you don’t want (less fat, no added sugar, no additives)
· more of everything you do (protein, fibre, that juicy, “wait-is-this-really-plant-based?” bite)
 
In short: it’s still the same steak you love. Just… bigger & better.
 
And because one star is never enough for a proper BBQ:
· herb-loaded planted.steaks
· smoky planted.skewers
· paprika-marinated planted.steaks
 
All with ingredient lists that don’t read like a chemistry exam.
 
Now quietly (or not so quietly) landing across Europe - details on exactly where to find us are waiting in the comments.
 
🔥💜