Trustech Event

We are thrilled to unveil a first wave of exhibitors from all over the world for TRUSTECH 2026, from 1 to 3 December at Paris:

🇭🇰, 🇩🇪, 🇮🇹, 🇫🇷, 🇩🇪 and 🇨🇳

Book your stand for to connect with industry leaders and shape the future of payment and identification technologies ➡️ https://tinyurl.com/yt7b42b9

🤖 [2025 Conference Throwback Series] What if AI could shop for you? How AI is transforming commerce?

At TRUSTECH 2025, experts explored the rise of agentic commerce — a new model where AI agents assist or even complete purchases on behalf of users.

💳 AI is already embedded in payments: From fraud detection to transaction optimisation, AI operates across the entire payment lifecycle — often invisibly
🛒 A shift in customer journeys: Consumers are moving from search to conversation, relying on AI agents to compare, select and purchase
🏪 A new role for merchants: Retailers must adapt their systems so that AI agents can understand and access their offers
🔐 Security & trust at scale: Seamless, automated payments require robust fraud prevention and reliable data infrastructures
⚖️ A regulatory framework still evolving: From consent to liability, agentic commerce raises new legal questions still being addressed

AI is becoming an active intermediary in commerce and payments. 👉 The challenge now is to balance innovation, trust and regulation.

TRUSTECH 2025 Conference on Agentic Commerce & Payments