360 Creative

“Spirit of the NBA”

Content Production for

We have been working with Hennessy as their dedicated strategic / creative agency around their partnership, with responsibilities including strategic consulting, creative direction and content production.

In this context, we commissioned photographer / videographer Kevin Couliau Asphalt Chronicles to shoot a series of stills and video assets on several iconic basketball courts around the world, exploring locations where the “Spirit of The NBA” truly resonates, while elegantly showcasing Hennessy x NBA Limited Edition product.

Our fifth stop on this world tour was in Cape Town: the distinctive Zandvlei Court and its stunning panoramic views of the surrounding mountains, a refreshing estuary to cool off in, and an unforgiving hoop that inspires grassroots ballers to shoot for greatness.