fifty-five

As the U.S. follows Europe's lead in introducing new privacy legislation, marketers are looking for ways to prioritize data protection and privacy all around the globe.

Rico Dittrich, Project Lead & Privacy Ambassador at fifty-five, offers three privacy-centric solutions to help marketers navigate this shifting landscape. Check it out in MarTech👇

3 privacy-centric solutions for marketing compliance | MarTech Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.

By summer 2023, Universal Analytics will stop collecting new user interaction data. Hugo Loriot discusses the impact these changes will bring to martech stacks with Benjamin Shapiro on the MarTech Podcast. Listen below 👇

Google Analytics 4 Pandamonium -- Hugo Loriot // Fifty-five | Martech Podcast "In order to have cross-device reporting and identity resolution in Google analytics 4, you have to get the users to log into your website and your app at least once." -Hugo Loriot, Partner, fifty-five

Check out our recent collaboration with the Google Marketing Platform Academy on the "GMP Partner Podcast" series! 🏆

🎙️ Andrea Crescenzo, Platforms Account Manager at Google discusses with Charles Duenas, Head of Expertise & Innovation France at fifty-five, how enhanced conversions can help keep measurement technology both accurate and privacy-friendly.

A big thank you to Google for this great partnership! Click to listen 👉 https://lnkd.in/eGSKXX4Y