Marketing by Rocio

"Just post on Instagram" won't bring you therapy clients. Sorry.

Here's the uncomfortable truth: most therapists have gorgeous websites that nobody can find. You're out here doing life-changing work, and Google's like "who?"

🟠 Common belief: "If my website looks professional, clients will find me."
🟠 What actually happens: Your site ranks on page 5 of Google. Nobody scrolls that far.
🟠 The result? You're losing clients to therapists with worse credentials but better SEO.

When all of these collide, it costs you bookings.

You might wonder why brilliant therapists struggle to fill their roster while less qualified folks rank first. Well, it's not about who's the better clinician. It's about who shows up when someone searches "therapist near me."

Slide through to learn:
🔵 Why word-of-mouth isn't enough anymore
🔵 The #1 SEO mistake therapists make
🔵 How local SEO gets you found by nearby clients
🔵 What service pages you actually need
🔵 Real results from therapists who invested in SEO

I've spent 10+ years helping service providers build visibility that doesn't compromise their values. For therapists, that means showing up for the people who need you most, without feeling like you're "selling" yourself.

Your work changes lives. Let's make sure people can actually find you.
Link in bio to read the full guide on SEO for therapists.

Big brands are cutting Pride budgets. Good... more room for you.

While executives panic and pull rainbow campaigns, you've got a crystal-clear opportunity: Be the brand that actually shows up.

Here's what 2026 looks like for q***r business owners who aren't afraid to market authentically:

🏳️‍🌈 The playing field just tilted in your favor. 39% of big companies are running scared from Pride marketing. Their loss. Your audience is nearly 1 in 4 Gen Z-ers who identify as q***r and they're looking for brands that won't bail when it gets uncomfortable.

🏳️‍🌈 June-only rainbows don't cut it anymore. Your audience sees right through performative allyship. 70% of Gen Z actively seek out ethical brands. Consistency always builds trust.

🏳️‍🌈 Your people are chronically online (in the best way). LGBTQ+ folks spend 50% more time on social media than average. TikTok and YouTube? High trust, high engagement. Instagram just opened to Google search, so your captions now impact SEO visibility too.

🏳️‍🌈 AI can't fake what makes you YOU. Sure, AI is a nice tools but it fumbles cultural context, misses the in-jokes, and sometimes serves up straight-up cringe. Your authenticity is your competitive advantage. No algorithm can manufacture that.

I made this carousel breaking down the trends that actually matter for 2026. Just all the strategic moves that'll help you claim market share while bigger brands tiptoe around.

Swipe through and then head to the blog for the full guide on turning these insights into an actual plan.

Because while they're busy being scared? You get to be strategic.

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i can’t believe FIFTY (50!) people signed up to the pride professionals workshop series, the first of which is taking place today!!

and guess what? you can still sign up! just click the link in bio ;)

learn all about networking and using LinkedIn as an and come meet people who are in the same boat as you. come with questions you’ve never been able to ask, too. this space is precisely for you.

happy pride!!

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Join me tomorrow at the virtual TransTech Summit! 🏳️‍🌈 REGISTER at transtechsummit.com 🏳️‍⚧️

I'll be talking about building boundaries online as an LGBT+ professional. I'm ecstatic to be welcomed on the virtual stage, especially since speaking at this event was one of my big goals since the beginning of last year.

Let's help each of LGBT+ community thrive in the tech industry!

There will be so many other great speakers giving gems of resources to LGBT+ freelancers, professionals, and entrepreneurs in the tech industry. So join us this weekend by registering today!

Find the registration link in the first comment of this post. See you there :)

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I’m teaming up with ***rency for !

When Queerency came to me with the brilliant idea of focusing on the fashion industry for its September Guide, I was ecstatic.

Finally, a media platform that understood that q***r fashion is already made up of robust communities, with exciting emerging trends that I've hardly seen anyone talk about.

Countless LGBT+ entrepreneurs and fashion professionals are already doing the work of representing those they cater to; there just isn't a centralized platform telling their stories.

So over the past month, Queerency and I have been working together to tap into the world of q***r fashion and BUSINESS!

Because of this project, I was finally able to explore something that I struggled with so hard since finishing grad school:

How do I take all the knowledge and research I learned from my master’s thesis on q***r fashion and translate all that flowery academic language into something that can be accessible to others?

It was through this project that I realized that my entire career is dedicated to discovering the nuanced definitions of q***r fashion and giving professional resources and marketing help to this already existing community of LGBT entrepreneurs.

In the inaugural Queerency Guide to Fashion, we talk to a diverse set of fashion professionals from models, historians, and photographers to textile artists, designers, and of course, business owners to give you a 360-degree view of the state of the fashion industry.

We explore the concept of "q***r fashion" through my expertise as a professional researcher and marketer on the topic, with critical input from the professions mentioned above.

In this Guide, we want to provide q***r business enthusiasts and LGBT+ entrepreneurs the answer to the question: how do you build a q***r fashion brand in 2021?

Click the link in my bio to read my editor’s note and read our latest stories on q***r fashion 😃

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