IMARUSI

STORY TIME! (FINALLY!) 🗞️ / As IMARUSI makes a comeback, a story about the shoes that never needed to make one. The basketball shoes that transcended their sporting roots, and became a staple of varied subcultures across decades.

“Five years after introducing basketball sneakers, the brand hired Charles Taylor as the coach for its team, but also as a salesman for the company. Not only did Taylor and his players tour basketball courts across the country, Charles also played a large role in educating other coaches, selling Converse All Star shoes while sharing his expertise on team management and talent preparation.

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Over time, these shoes allowed young people to express their style more forcefully. In the 1970s punks wore them, in the 1980s metal and rockers, and in the 1990s, members of the grunge scene. But these shoes did not stop only at musical genres, they became an indispensable pair in everyone’s wardrobe.”

Read “THE BASKETBALL SHOE” on imarusi.com. In both English and Croatian.

IMARUSI | THE BASKETBALL SHOE There is no stronger testament to the significance of a clothing item, than a product which remains unchanged after a century of use. One example among many are sneakers that even less dedicated followers of the so-called sneaker culture are familiar with. Both young and old, fans of seemingly dispa...

RICKY AND RALPH / An everlasting love story

When you purchase garments with his signature, you invest in more than just a piece of clothing you hang in your closet and occasionally wear; you are entering the American dream. Ralph Lauren probably created the most prominent fashion empire, but the irony is that he dislikes the fashion business and won’t even consider himself a designer. He likes blue jeans, a white T-shirt, cowboy boots, summers in the Hamptons, and old things in general. Everything around him serves as inspiration, all of which somehow ends up in his signature pieces.

How even to begin telling Ralph Lauren’s story? It is impossible that any of his biographers could cover every significant detail about him in a book of a hundred pages. Therefore, this story is not about a man who founded a fashion empire. This is the story of the love that was the driving force behind it all–about the spouses, Ricky and Ralph Lauren.

IMARUSI | RICKY AND RALPH When you purchase garments with his signature, you invest in more than just a piece of clothing you hang in your closet and occasionally wear; you are entering the American dream. Ralph Lauren probably created the most prominent fashion empire, but the irony is that he dislikes the fashion business....

The 1920s vest from Zagreb 🖤🤍