Janolo Creative

Some branding makes you want to buy the product before you even know what it does

✏️ Meet .design

Sarah is the designer behind Libra Studio, based near Angers, France.

For this project, she created Lue, a collagen brand that feels more like something you’d leave out on your bathroom shelf on purpose.

Red fruits, chrome details, glossy textures, soft beauty energy. It takes collagen out of the usual supplement world and gives it a bit of taste.

We love how Sarah made the whole thing feel fresh, grown-up, and cool.

Go show .design some love 🫶
Brief by

ok this might be the coolest place branding we've seen all year so far

just did the new identity for the Brazilian Amazon and we had to share it!

The typeface, Igaratipo, was literally pulled from the real bends of the Amazon River. Mapped by satellite across 25,000km of water.

NASA actually has a similar tool where you can write your name in Landsat satellite imagery, go and play with it.

This branding came to life through proper co-creation with nine local artists, one per state, plus the Feito de Amazônia seal stamping products of true Amazonian origin. So it's less a tourism logo, more a piece of cultural infrastructure.

Place branding with this much soul doesn't come around often.

credits where it's due, burger king smashed their billboards during london marathon
runners at the finishing line and with a timestamp for how long it took to eat the whopper

you see this billboard mid-race week and you can already taste it

that's the whole trick, they planted the idea before the moment even happened

the best campaigns show up at the right time and don't need to overexplain 👏

seen any other cool campaigns during london marathon? drop them below 👇

campaign by , photography by