Green Garden Digital

Lyon Takes it all

For the launch of the Heir Series 2, a silhouette designed for the women’s game, we built a cultural activation with a new generation of hoopers who don’t separate performance from identity.

Ritual & confidence
Because the game starts before the game.
In the details.
In the way you show up.

Play & compete
No filters. No compromises.
Just intensity, culture and community.

Beyond the court
Because the game doesn’t stop at the buzzer.It lives in the city.In the people.
In every moment shared.

This wasn’t an event. It was a statement.

Creative Lead
Art Director
Coordination .myln
Photographer
Media day
Set Design .cdecoration
Diner
Muah
Nails .perr
Van covering
Hosts
Community .ligue
Coach
Client
S/o .kechichian and the hoopers