Valve

We’re growing stronger – Advance B2B joins Valve

We’re thrilled to announce that Advance B2B has joined the Valve family!
As of 30 April 2025, Valve Branding has acquired 100% of Advance B2B’s shares. The two companies will continue to operate independently for the time being, with Advance B2B becoming a subsidiary of Valve.

Together, we are forming one of Europe’s most capable HubSpot partner teams, uniting expertise across strategy, brand, content, technology, and growth marketing.

Why this matters:

The B2B landscape is undergoing rapid transformation. Buyers are more informed, digital-first, and expect seamless, value-driven experiences throughout their journey. This acquisition strengthens our ability to respond to these shifts with greater agility, insight, and impact.

This is a major step toward our vision: to be Europe’s leading partner for B2B marketing and sales transformation. We are excited about the road ahead—and this is just the beginning.

Read the full announcement here: https://bit.ly/4m0mnn9