Pure Waste Textiles
Jaa
We’ve changed how printed textiles work.
What you’re seeing is not a trick.
It’s a new way to design printed garments for a circular economy.
With patented MAGIC INK, prints are designed to be temporary.
They can be washed out in a normal 40°C wash — while the garment itself stays in use.
When the message is no longer relevant, it disappears.
The shirt doesn’t.
This opens the door to reusable eventwear, circular campaigns and printed textiles that are no longer single-use by design.
Pure Waste × Re-Shirt
A new standard for circular printed textiles.
02/08/2025
The results are in. Our friendly neighborhood AI made us some humble but essential mockups.
Out of piles and piles of messages, these three stood out — not just for what they say, but how they’ll be worn.
🥇 Am I late?!
Our jury saw this as a perfectly wearable everyday cap. Since most of us live in such a constant rush that we’re either a little late several times a day — or unsure whether we’re already late.
Wearing this message upfront communicates the situation with subtle humour, without triggering feelings of shame.
From a commercial standpoint, the potential user base is enormous.
And to be honest — the jury was sold the moment this entry arrived…
roughly 15 hours after the deadline.
Talking about on-branding, yeah? 😀
🥈 No Cap
So on point it doesn’t even need a comment.
The phrase already contains its own answer — even though no one asked the question.
🥉 Friend
The perfect gift for literally anyone.
Just… awwww.
11/07/2025
🧢 The winners of the 𝑻𝒉𝒆 𝑬𝒑𝒊𝒄 𝑺𝒖𝒎𝒎𝒆𝒓 𝑪𝒂𝒑 𝑪𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆 2025 have been selected and will be contacted personally.
Thank you to everyone who took part.
We were inspired by the clarity, creativity and purpose behind your ideas.
Stay tuned — we’ll soon reveal the winning designs.
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