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A spoon is a spoon. Or is it? Well, that depends on how you look at it.
We are excited to share our first work for Outokumpu and their incredible Circle Green stainless steel. 100% stainless steel, 8% the carbon footprint and by far the greenest stainless steel in the world.
In an industry generally seen as static and one of the biggest polluters, Outokumpu is a true pioneer working hard on large-scale positive change with real impact. The problem. Although the stainless steel Outokumpu makes is truly outstanding, no one can see the difference.
This problem gave rise to a launch campaign that challenges people’s perception of stainless steel as something that never changes. BOND created the identity for the campaign, concept and copywriting for all medias, including outdoor, print and digital, and finally a launch film about a little spoon in partnership with Cocoa.
31/05/2023
A spoon is a spoon. Or is it? Well, that depends on how you look at it.
We are excited to share our first work for Outokumpu and their incredible Circle Green stainless steel. 100% stainless steel, 8% the carbon footprint and by far the greenest stainless steel in the world.
In an industry generally seen as static and one of the biggest polluters, Outokumpu Group is a true pioneer working hard on large-scale positive change with real impact. The problem. Although the stainless steel Outokumpu makes is truly outstanding, no one can see the difference.
This problem gave rise to a launch campaign that challenges people’s perception of stainless steel as something that never changes. BOND created the identity for the campaign, concept and copywriting for all medias, including outdoor, print and digital, and finally a launch film about a little spoon in partnership with Cocoa.
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