Exolyt

🎥 Our latest webinar is now available on-demand - 𝗛𝗼𝘄 𝘁𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲 🔍

Influencer marketing on TikTok is evolving rapidly, and with so many voices competing for attention, identifying the right influencers for your brand has never been more critical. Whether you're already running campaigns or just getting started, it's time to move beyond vanity metrics and make smarter, data-informed decisions 💡

𝘐𝘯 𝘵𝘩𝘪𝘴 𝘸𝘦𝘣𝘪𝘯𝘢𝘳, 𝘸𝘦 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘩𝘰𝘸 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘢𝘯𝘥 𝘴𝘦𝘭𝘦𝘤𝘵 𝘛𝘪𝘬𝘛𝘰𝘬 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘸𝘩𝘰 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘯𝘪𝘤𝘩𝘦, 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘨𝘰𝘢𝘭𝘴. You'll gain a clear understanding of the metrics that matter — like engagement quality, content resonance, and audience fit — and how to apply them in your influencer marketing strategy 🚀

The session is led by Dr Olga Logunova, a researcher, strategist, and social media analytics expert. With deep expertise in digital media strategy and influence marketing, Olga brings powerful, practical insights to help brands turn online data into meaningful action 🔥

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
👉 Why TikTok is a game-changer for influencer marketing
👉 Who the real influencers of today are — and how they’re changing
👉 How to identify niche-relevant influencers with smart analytics
👉 The importance of moving beyond vanity metrics
👉 Real-life examples and tips to help you maximise impact

This webinar is perfect for social media marketers and brand strategists who want to sharpen their influencer approach with data-backed insights 💪

📥 D𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲: https://exolyt.com/webinars/how-to-identify-the-right-influencers-for-your-niche

Here's a fun little Friyay sneak-peak into team Exolyt's escapades 😎

When we swapped our laptops for climbing robes, tackling the heights, navigating obstacles, and scaling walls at the local adventure park, embracing its thrill and teamwork 🧗‍♂️🌲

It was an exhilarating break from the usual 🔥 How are your teams switching gears this summer?