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Live video

Live video increased in popularity in 2016 with the creation of Facebook Live, YouTube live, TikTok Live, and Instagram Live. Shortly after, Facebook announced that it would launch its 360-degree video for Facebook Live users by early 2017.

Mobile devices allow us to capture raw, live footage. And live videos allow marketers to share immediate, exciting updates, record ongoing events, and even make announcements.

The potential of live video for marketing doesn’t stop there, though. Live shopping is also growing in popularity, in which companies can direct users to purchase their products during live streams. This trend allows marketers to build stronger relationships with their customers while also allowing online shoppers to see their products in real time.

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Short-form video

In 2021, TikTok was the most downloaded app, and the platform is expected to reach 5 billion active users by the end of 2022.

The success of TikTok inspired other social media networks to launch short-form video options, including Instagram and YouTube. If you haven’t experimented with short-form videos for social media, give it a try this year or next.

You can start by creating snippets from existing videos or shooting brand-new clips to post.

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Engagement Rate

The engagement rate is a metric that indicates how much interaction a social media post receives from its followers. It is calculated as the percentage of users who interacted with your post out of the total number of people who saw it. A high rate of engagement indicates a successful social media marketing campaign.