ECA Conference Centre, Addis Ababa

We were live at the UNCC-AA celebrating ! Attending the Brand Africa event for the unveiling of Africa’s Best Brands was the perfect way to mark the occasion. While global brands still hold a heavy footprint on the continent, it is clear that African consumers are showing immense love and trust for homegrown brands that drive true local impact. During the ceremony, the Chief of Publications and Conference Management Section of ECA, Mr. Marcel Bolboaca, gave a profound presentation tracking the monumental contributions of the ECA, established to forge a united economic and political front, serving as the perfect backdrop for Africa's most defining moments, from the historic establishment of the OAU to driving vital conversations shaping the continent's development today.