Edusmm

Stories or post?

Opting for a story or a post while preparing the campaign may turn out to be even more challenging than writing a text and taking a good photo. With that said, let's examine the pros and cons of the two types of content-creation.

The main advantage of the post is it's permanence. New followers will eventually come across the advertisement months and even years after posting. In the long run the campaign will attract great attention and will stay effective for a good while.

Among other benefits of a photo or video post is the ability to create a text as long and as descriptive as you wish and a greater coverage. Posting a photo or a video will help you to reach the audience that tends to ingore stories. Remember that nearly all the Instagram-users watch the feed, but not everyone views stories.

However, choosing stories as a clue to your popularity may sometimes be more successful than posting the content on feed. First of all, stories are likely to be more natural when they are well-imagined and planned. An influencer talking to his/her audience in stories creates a more confidential contact than a written post. The influencer may also show followers around the place and pay their attention on those little details that matter. Also, the stories' format and especially it's limited timeline allows us to make an emphasis on some points and not to burden the audience with excessive facts.

A Youtube campaign for Technion - Israel Institute of Technology was watched by 1 640 000 potential students interested in science and technology. Videos dedicated to the question of the universe being a neural network or some chemical elements far too rare to be met on this planet will never attract those who declare themselves scientifically ignorant, will they? Splendid views on the University campus, charts delivering the information on the offered programs in the easiest way and, of course, talented credible youtubers with a well-established audience sharing the same interests - isn't it enough to tempt every Internet-user developing a passion for science?