Events GB

During the month of May, the 6th Madrid Weekender and the 12th EASM Summer School of the European Association of Sport Management took place.

Students had the opportunity to enjoy academic conferences, open debates and case studies on "International Sports Marketing: Value Co-Creation through Engagement".

During the different days we were able to visit the Microsoft Global Sports Innovation Center (GSIC powered by Microsoft), the two most important football stadiums in Madrid (Santiago Bernabéu and Wanda Metropolitano), enjoying at the same time two LaLiga matches, and many other activities that gave us the opportunity to get to know the city.

Thanks to all the participants for making the event possible, it has been a pleasure to share this experience with all of you. We hope it was a fruitful experience.

We are already working on future events, soon you will be able to see the progress.

We would like to present you the first Keynote Speakers for 6th Madrid Weekender edition 👏

1️⃣ The first one is Virginia Herreros, Women’s football Manager at La Liga.

2️⃣ The second one is Dr. Jairo León-Quismondo, Director of MBA in Sports Management at Real Madrid Graduate School-Universidad Europea. Professor and Researcher at Universidad Europea de Madrid.

If you are interested to know more about them, check out our website. LINK IN BIO!!