Murph

· Restyling the game

Sports are changing, and football is no exception. In this new landscape, Lenders is evolving to adapt to the values of a generation that views the game from a different perspective: more open, more coordinated, and gender-neutral. At MURPH, our team worked on a 360-degree rebranding process to steer the brand toward a more European, contemporary design that seamlessly integrates across social media and its website

The new visual identity is built around an isotype formed by three joined heads: a symbol representing the power of a connected, diverse, and dynamic team. Alongside it, we developed a new logo and a refreshed visual system that reinforces Lenders’ positioning within the MURPH portfolio.