Van Alva

Van Alva x ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​: Visual Identity​​​​​​​​​​​​​​​​
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Three years ago, I had the opportunity to work on a brand identity design project for FRZN, a high-end ice company based in Venezuela. As a brand strategist and designer, I always enjoy the challenge of helping clients clarify and bring their vision to life, even when they don't have a clear idea of what they want.​​​​​​​​
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Working with the team at FRZN was a great experience. They knew they wanted to establish a premium brand for their ice products, but they weren't sure how to do it. That's where I came in. Through a collaborative process, we were able to craft a sleek and modern brand identity that perfectly captures the essence of FRZN's products.​​​​​​​​
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I'm so proud of the work we did for FRZN and am thrilled to see their brand continue to grow and succeed in the market.​​​​​​​​
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A big thank you to .mockup for the stunning mockups! Your attention to detail and ability to bring my designs to life never cease to amaze me. Your mockups truly make my designs shine. Thank you for always going above and beyond to create something special.​​​​​​​​
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Van Alva x ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​: Visual Identity​​​​​​​​
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They say you should not meet your heroes​​​​​​​​
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Last year I took my shot and wrote a DM to Luke, this Creator I've been following for years now, a big inspiration for my photography and one of those accounts you could easily find repeated under my "saved" at least 200 times. One day I just responded to one of his stories and asked him for advice on maintaining consistency on my IG feed, to my surprise, he answered almost immediately. I told him how much I appreciated his work and we ended up in a conversation about branding and logo design (don't ask me why or how, just my inner salesman being invasive I guess), sent him a link to my service page offering a logo for free but he refused since he wanted to pay, I told him I was a fan and contributing to his process in any way would be an honor so he offered me his ENTIRE lightroom tutorials for free, (now reading back the DMs I realized I accepted too quickly and too easily haha)​​​​​​​​
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After a couple of meetings, some emails, and what can be described as a logo storm ASSAULT (I think I was so excited I ended up overwhelming him) we ended up choosing just a logo and isotype for a small section of his website.​​​​​​​​
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In the end, talking to this person I have been admiring for so long, getting to meet him, and doing something for him no matter how small, was a surreal experience... Being able to enter his Linktree and seeing something of my creation under such a big and talented name is just priceless, and nothing else but amazing, so don't listen to what THEY have to say (whoever THEY might be) just follow your gut and write to those who you admire, as long as you are polite, genuine and non-invasive I'm sure you'll have a positive interaction, at the end they're humans.. just like you.​​​​​​​​
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Thanks again to .mockup for the cool mockups​​​​​​​​
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Van Alva x ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​: Visual Identity​​​​​​​​​​​​​​​​
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​​​​​​​​ **d