Artec Studio

Light as experience ✨

The iGuzzini showroom in Recanati is built around a concrete premise: light is not explained, it is experienced. That principle organises the entire project, from the spatial layout to the logic of the journey.

The scenography, conceived by Artec Studio alongside architect Atelier Alfonso Femia, unfolds as a sequence of interconnected spaces. The visit can be guided or self-directed, with different durations and approaches depending on the visitor profile.

The result is a space designed for light to be understood and evaluated in real conditions.

🔗 Discover more: Link in Bio

Project: iGuzzini Showroom Recanati
Architect: Atelier Alfonso Femia
Scenography + Light: Artec Studio
Location: Recanati, Italy
Year: 2026