Artec Studio

Inside The Palace’s rooms, there’s no statement to make. A bedside lamp, a sconce by the headboard, a reading light angled just right: each piece chosen for its own presence.

That’s the whole idea, room by room: the hotel doesn’t perform for you here. It just works, quietly, the way a good hotel room always should.

☝️ This is the third and final chapter.
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Project: The Palace Hotel, Madrid
Lighting Design: 
Architecture: 
Interior Design: 
Technical lighting solutions: 

       

Seven ways to experience light ✨

At the centre of the Showroom is the Light Theatre: a 300 sqm auditorium for up to 150 people where light is not a support element. It is the main actor.

Through a system of programmed and controlled scenes, the space explores seven approaches to light: Invisible, Human, Guide, General, Shape, Graphic and Color. Each one defines space, perception and atmosphere differently. The same volume shifts from a functional setting to a fully scenographic environment, combining light, time and sound.

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Project: iGuzzini Showroom Recanati
Architect:
Scenography + Light: Artec Studio
Location: Recanati, Italy
Year: 2026

Light as experience ✨

The iGuzzini showroom in Recanati is built around a concrete premise: light is not explained, it is experienced. That principle organises the entire project, from the spatial layout to the logic of the journey.

The scenography, conceived by Artec Studio alongside architect Atelier Alfonso Femia, unfolds as a sequence of interconnected spaces. The visit can be guided or self-directed, with different durations and approaches depending on the visitor profile.

The result is a space designed for light to be understood and evaluated in real conditions.

🔗 Discover more: Link in Bio

Project: iGuzzini Showroom Recanati
Architect: Atelier Alfonso Femia
Scenography + Light: Artec Studio
Location: Recanati, Italy
Year: 2026