Mucho

We shot this on film because it felt like the right way to capture Massimo Pignata’s romantic approach to making ice cream. The care, the intuition, the craft. The texture, the colours, the feeling of it. The magic of not knowing exactly what you'll get until it comes out of the lab. Much like the process behind every new flavour at delaCrem.

Here are a few shots of the identity we created for

Just the first scoop of the case study. More soon.

🎞:

The countdown is over.

Art of Sport x FIFA World Cup 2026 Collection: 48 original posters for the Beautiful Game.

What began over a decade ago as a passion project by Rob Duncan and JP Stallard has returned for the biggest-ever FIFA World Cup.

Each design captures something unique about a nation. Sometimes iconic, sometimes unexpected, occasionally mischievous, but always designed to raise a smile. Together, they tell 48 different stories inspired by the symbols, traditions and cultural quirks that make each team instantly recognisable.

Thanks to all the designers that were involved in this project!

Explore the complete collection and get your favourite.

Link in bio.

Art of Sport returns for the 2026

What began over a decade ago as a passion project by Mucho partner Rob Duncan and JP Stallard, capturing the spirit of football through bold, minimal posters, is back for the biggest stage of all.

This time, it’s bigger.
One team a day. Forty-eight teams.
Kicking off on Monday April 6.

Let’s celebrate the game that brings the world together as one.

Find your nation. Share it with fellow fans around the world.

FootballArt