WebCoaching

When Demographics Aren’t Enough: How to Identify Your Ideal Customers Traditional market segmentation is usually based around the core demographic attributes of company size, sector and location: for example, we might choose to target medical equipment companies turning over £100-250m located in the South East of England.
But, as many sales organisations have learned,...

Los consumidores no creen que los anuncios sean peores, pero no por ello dejan el adblocker PuroMarketing - En los últimos tiempos, los sistemas de adblocking se han convertido en un poderoso dolor de cabeza en la estrategia de las empresas. Las compañías tienen que luchar contra ellos y los medios están viendo cómo están perdiendo ingresos y recursos por...

Internal Customer Service: Good Intentions Gone Bad? Across America, a new focus has been brought upon corporate culture — perhaps the last untapped frontier for upgrading and improving corporate production and profitability. And within this new arena for advancement, we learn that we can start by having as much regard for our internal business relat...