Sound Object

🎧"Let’s imagine that your brand has shops in Paris, New York and London. You will probably make sure that every shop has the same visual identity so that your most loyal customers feel instantly at home. But what if the music in the London shop is playing lo-fi chill beats and the one in New York is playing 70’s rock. Which type of music do you think best represents your brand?"

Find out why Audio Branding has become impossible to avoid when defining a brand's strategy.

Push through the noise - 5 ways to stand out with audio branding - Sound Object The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process o...

Teachers for a day! 👨‍🏫

Last Friday, we concluded our tour of conferences on the of the with a workshop with the Master of VR Design students at IED Barcelona.
It was great to talk about and discuss how it can be used in their amazing projects. Special thanks to Mery Glez for inviting us and making us feel welcomed !