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If the machine generates the form, what is actually yours? 🤔
AI is changing the creative landscape. It can analyze data and generate stunning visual identities in seconds. But there’s one crucial thing it can’t do: maintain consistency over time. Branding is far more than just aesthetics. True design requires human sensibility to:
🖊️ Refine the parameters and steer the creative direction.
🧠 Understand society and shifting cultural contexts.
🧩 Connect deeply with target audiences.
In this capsule from our open Masterclass, "Graphic Design in the Age of AI: From Making to Meaning", LABASAD professor Ricardo Leite reminds us why we can't take human effort, intuition, and learning out of the design equation. 🎨
😎 Missed the live session in March? The full Masterclass is now available for you to watch whenever and wherever you want.
Acces here: 👉 https://hubs.ly/Q04jm5dT0
28/05/2026
The future of design is already here and it belongs to our students. ✨
We are thrilled to announce that LABASAD has scored a total of 25 nominations for the prestigious LAUS 2026 Awards! 🏆
Every single one of these 25 projects is a powerful reflection of endless hours of hard work, immense dedication, and fearless creativity. Watching our community transform raw ideas into outstanding, award-ready design is exactly why we do what we do. 🔝
But this recognition is more than just a milestone. It’s just the first step. At LABASAD, we believe in empowering creators not just to join the industry, but to lead the change and shape the future of visual culture. 🎨
A huge, heartfelt congratulations to all our nominated students! Your talent knows no bounds, and this is only the beginning of your journey. 🤩
Want to discover the stories behind these 25 incredible projects? Read the full article on our blog!
See you all very soon on June 11th! 🥂 🎉
design
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