Top Expert Brand Accelerator

Career strategy advice: why leaders and experts in corporate need to focus on becoming visible in 2022:

I'm convinced that Professionals - Leaders and Experts with 10-15 years of experience should focus on building their .

📍The issue is that they already have a reputation for being high-level professionals inside their companies but they are not much known outside. Often in that career stage, they need to break the glass ceiling to attract new opportunities and get to the next level.

My advice is to focus on acquiring skills to become visible, including :

✅ Develop digital communication skills and articulate their expert or leader positioning.

The key here is being consistent to see the results over time.

However, there are several "speedboats" you can use to accelerate your visibility, showcase your leadership and establish yourself as Thought Leaders in the niche:

✅ Get speaking engagements
✅ Write a book
✅ Network for opportunities to build partnerships

Elena Marie Ivanushkina
Co-founder of TopExpertBrand Accelerator

Shortly after Warren Buffett met Bill Gates, Bill' s father asked each of them to write down on a piece of paper one word that would best describe what had helped them the most.

Both, without any collaboration at all, wrote the word "focus".

This weekend I was re-watching the HBO Documentary "Becoming Warren Buffet" from the point of view of analysing what stands behind such a powerful personal brand, what components of his personal and professional self allowed him to become a thought leader, "The Oracle of Omaha".

He always had clarity about the strong parts of his personality and has been leveraging them.

He was constantly working on expanding his knowledge, expertise, skills.

Did you know that in his office you will not see the degree he got from the University of Nebraska? And you will not see the Masters degree he got from Columbia University. But you will see the little award certificate that he got from the Dale Carnegie course on public speaking. He was not a born public speaker. But gaining that skill helped him a lot in life.

He was building his image, having some fun with that.

"What I saw first and foremost, day in and day out, was consistency," - one of his sons says.

Important components of his personal brand were his values.

He had clear positioning.

In 1986 everyone wanted to hear what Warren Buffett had to say.

He was not afraid of taking responsibility and work on the mistakes that others did. The example with Salomon Inc in 1991 totally demonstrated that and revealed the huge magnitude of his personality. He was saving 8000 people from losing their jobs.

I highly recommend you to watch this documentary, if you need insights and ideas to reflect on. Watch it from the angle of what you might take away from this documentary and from this person, that can help you in building a powerful brand and growing your thought leadership.

In the 4th cohort of the TopExpertBrand Mastermind Program we will be introducing complementary discussions and lessons on thought leaders who are the role models in their fields. We will be adding books, articles, documentaries, movies to provoke creative and analytical thinking and having more fun in the process.

Who are the role models for you? From whom you learn to become a greater person and professional? What traits of their personality impact you the most?

Marina Vishnyakova
Co-founder of TopExpertBrand Accelerator