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Let's be honest, the pricing page is where every proposal lives or dies.

We spend hours sharpening the problem and polishing the solution to justify the investment, but in that process, the “About Us” section usually gets rushed.

We squeeze everything into one slide as a quick reminder and move on, assuming we've already discussed everything and the client knows us.

But the thing is that you’re not just writing to a company. You’re writing to people. And people need to feel something before they can justify a number.

𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐚𝐲: Sequence your About Us like a conversation.

𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫𝐢𝐭𝐲. Put photos and bios of your team so the client can see the people they’ll be working with.

Then 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 by sharing testimonials from clients they can actually relate to.

𝐍𝐨𝐰 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐡𝐞𝐦. Add one or two case studies that mirror their exact pain points. Bonus points if it's a competitor. This makes it uncomfortable to ignore you.

By the time they reach the pricing page, you've appealed to both their emotions and their logic.

Even if you're above market, they'll justify the price to themselves before they push back on you.

#𝐁𝐚𝐫𝐤𝐁𝟐𝐁 #𝐏𝐫𝐨𝐨𝐟𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐢𝐧𝐠 #𝐒𝐚𝐥𝐞𝐬𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 #𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 #𝐐𝐚𝐦𝐨𝐨𝐬

Lately, a lot of us in SEO have been worried about what 𝘈𝘐 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸𝘴 means for traffic.

That concern is fair. But it might not be the full picture.

NerdWallet, a platform that helps people compare and choose financial products, saw 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐝𝐫𝐨𝐩 𝐛𝐲 𝐚𝐫𝐨𝐮𝐧𝐝 𝟐𝟎%, while 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐞𝐧𝐭 𝐮𝐩 𝐛𝐲 𝟑𝟓%. What changed wasn’t just volume. It was intent.

The people still clicking today are more deliberate. They’ve already seen the summary and are choosing to go deeper because they’re closer to making a decision. So yes, AI might reduce traffic. But it also 𝐟𝐢𝐥𝐭𝐞𝐫𝐬 it.

Which means the focus shifts a bit.
• From getting 𝐦𝐨𝐫𝐞 𝐯𝐢𝐬𝐢𝐭𝐬 → to showing up at 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐨𝐦𝐞𝐧𝐭
• From 𝐯𝐨𝐥𝐮𝐦𝐞 → to 𝐢𝐧𝐭𝐞𝐧𝐭

If anything, this is a nudge for all of us to write more clearly, structure better, and create content that actually helps someone decide.

𝐋𝐞𝐬𝐬 𝐭𝐫𝐚𝐟𝐟𝐢𝐜. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬.

#𝐁𝐚𝐫𝐤𝐁𝟐𝐁 #𝐀𝐄𝐎 #𝐒𝐄𝐎 #𝐀𝐈𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 #𝐐𝐚𝐦𝐨𝐨𝐬