Losers Team

When someone runs , they are the voice of the company to many audiences, including customers, potential customers, , and . They'll constantly get questions and about their company's , , and content -- which may not always be positive.

The social media community manager needs to be able to communicate with people in different buying stages (for example, customers and non-customers) and different dispositions. They're the "traffic director," and need to be able to understand where their followers' question or comment is coming from, address it appropriately, and provide a course of action for resolution. In order to do that, they must be intimately familiar with their company's brand, products, and services so they can do quick, surface-level troubleshooting.


, , , to others' , to and know where to pass a question, of the / /