18.213 Cairo

BRAND STORY BITE #11

GETTING TO KNOW YOUR IDEAL CUSTOMER!

Think about this for a moment.
You finally have your new product or service.
It's LAUNCH DAY! It's your BIG REVEAL

You spent a big chunk of your marketing spend on an online and offline campaign to BROADCAST that you EXIST.

Did you actually THINK intentionally on who your ideal customer is, before creating your campaign?

Did you ask yourself all the important questions about who they are?

If you answered a big YES to these questions then you are on your way to creating a TRIBE OF FANS around what you stand for.

If you answered a big NO. Then your shiny campaign will simply fall FLAT.

LESSON:
Know your customer as well as you know your BEST FRIEND

EXERCISE:

Get a piece of paper and write down EVERYTHING you know about your dream customer. And, please get very detailed its not just about how old they are or where they live. It's about WHO THEY ARE AS HUMAN BEINGS.