E-Commerce Summit

And it’s a wrap! The E-Commerce Summit started with an idea that was triggered by the remarkable potential of e-commerce in Egypt and the Middle East. We are very grateful for all the amazing guests, partners and sponsors who helped us pull this summit together with trust, meaningful engagement, and ultimate support.

A huge thank you to all our speakers and attendees who continued to make the Summit a success for the second year! We witnessed unprecedented success with a record turnout of participants from the industrial, trade, finance, and banking sectors. Everyone contributed to a very fruitful day and an exceptionally vibrant floor!

Last but not least, we are also very thankful to everyone who shared their valuable feedback with us for a stronger and more impactful E-Commerce Summit 2020.
We look forward to having you all there next year!

Ahmed Salem - Category Manager Chilled & Happy Kitchen Juhayna Food Industries: "Relevance of non paid content (organic content) helped pick up Juhayna's Happy Kitchen platform engagement rate above 28% especially by gathering food bloggers and experts in one platform."

Ahmed Hamdy, Brand Manager at Otlob, went with Otlob from a performance based marketing strategy to a content marketing strategy. Otlob resorted to the cost reduction strategy where production took place in-house and paid campaign budgets were optimized and brought down to minimal. They focused on the quality and relevance of content. Ahmed went on saying:
"And yes we still spam YouTube! But now you'll notice a variety of Ads tailored to a wider breadth of audience personas. But you are more likely to be seeing the right piece of content for your persona!"

How to take your business from classic to be a digital market leader? That’s exactly what Lars Zapf, Executive Consultant, Trainer, & Coach at LZ Ventures, answers in a remarkable talk at the Market and Strategy Hall.