DEMA

Mind-blowing stats: 42% of companies cited “no market need” as the reason they failed 🤯

Here’s a story about how it happens…

Netflix launched Qwikster in September 2011.

DVDs started their business, but streaming skyrocketed it. And Qwikster would separate the two, taking over the iconic red envelopes.

Operationally, this made total sense for Netflix. But for customers, it meant two services, two logins, and, yup, two monthly subscription bills 💸

Customers hated it. Who can remember one password, let alone two?! And who wants to pay more for essentially the same service?

By October 2011, Qwikster was done and Netflix was left apologizing.

How could they have avoided this expensive mess? By listening to customers. By conducting user research. By testing concepts with their own users. 🗣️

That’s easier said than done when you’re moving at lightning speed to get the product out the door and stealing 5-10 minutes of your own users’ time for feedback often feels impossible.

But testing with your own users first is not only possible, it can be painless.

Let's talk business with Dema team.

A lot of product teams think their job is to validate the ideas of executives. Our job is not to say 'this idea is bad; our job is to find an idea that is good."