Web seven sky

Because our team is driven by its hunger towards development and innovation, we decided to take the extra mile.
Product descriptions are a lot more important to a brand than you’d expect. They should be written with precision, flow, and credibility.
The process used to be done manually; however, why not try the revolutionary thing everyone’s been talking about?
So, we used “Chat GPT” to generate products descriptions. We tested it on a famous Fashion Brand. The results were shocking!
We managed to create detailed, thorough, and beautiful pieces of writings for the whole winter collection, using short words that describe each product, and the rest of it was left for Chat GPT to generate not only descriptions in short paragraphs, but in Bullet-points as well!
One Click and Boom! Done.
Now what’s the effect of this step on that Fashion Brand?
After three months of work, the conversion rate increased by 50%
The Total Sales of the brand increased by 302% with the magic of Offers and Chat GPT combined, making our minds open wider to what can be further achieved with one click and within merely three months!

Achieving Online Sales Growth for an International Fashion Brand
Our client, an international fashion brand, that operates through its online stores. We were provided with a new Ad account with no historical data and a limited spending limit.
However, we were also provided with an old pixel that contained a list of previous purchasers and website engagers, which we leveraged to run a cross-selling campaign and retain previous customers.
Additionally, the client offered a 70% discount on all website categories, which we used to our advantage.
Step 1: ABO Campaign to Identify Winning Ad Copies:
To make the most of the limited spending limit, we started an Adset Budget Optimization (ABO) campaign to identify the winning Ad copies.
The objective was to test different ad creatives and determine which ones resonated the most with the target audience. This way, we could optimize our efforts and focus on the best-performing ad copies for future campaigns.
Step 2: CBO Campaign for Middle-of-Funnel Retargeting and Broad Audience:
Once the winner ad copies were identified, we duplicated them into a Campaign Budget Optimization (CBO) campaign. This campaign was designed with a daily budget and a high bid cap to maximize the number of orders.
The CBO campaign consisted of two ad sets: one for middle-of-funnel retargeting and the other for broad audience targeting.
The retargeting ad set was aimed at current website engagers and was used to showcase reviews, extra benefits, and promotional codes. The broad audience ad set was aimed at a wider audience and excluded website engages and purchases made in the last 30 days.
Step 3: Cross-Selling Campaign to Retain Old Purchasers:
While the CBO campaign was running, we also launched a cross-selling campaign aimed at retaining old purchasers. By targeting previous customers who had already purchased from the website, we were able to remind them of the brand and encourage them to make additional purchases.
Step 4: Dynamic Ad Broad Audience (DABA) to Bring More Prospects:
Given that the website had multiple categories and hundreds of individual products, we utilized Dynamic Ad Broad Audience (DABA) to bring in more prospects.
DABA allowed us to showcase the different products available on the website to a wider audience and attract new customers to the brand.
Step 5: Advantage+ Shopping Campaign:
The combined efforts of the CBO, cross-selling, and DABA campaigns generated a significant number of new and returning customers.
To maximize the impact of this growth, we ran an Advantage+ Shopping campaign. This campaign utilized a list of existing customers and multiplied the number of daily acquisitions, while differentiating between new and returning customers.
Results:
Within two weeks, our efforts resulted in
EGP 539,000 in online sales
With over 802 orders
Return on Ad Spend (ROAS) of 7.2
Conclusion:
This campaign demonstrates the power of a well-designed and executed advertising strategy.
By leveraging the data from the old pixel, offering a discount, and utilizing various Facebook Ads features, we were able to generate significant online sales growth for the brand.
If you're interested in learning more about how we can help grow your business, visit our website for more information about our services and case studies. Take the first step towards success today!