SpillOver

Mona Alaa is a palestinian dental student at ain shams university, content creator
who looks for latest trends and updates about influencers on social media and the
owner of “Heimat” brand for clothing .
Sent by Mona Alaa. Q Do you think beauty standards exist in society today?
A. As long as trends exist, yes. Q How do you think this happens?
A. When we consume a lot of media daily, we imprint the images we see online, which include glass mirror skin, BBLA bodies, skinny bodies, and many unrealistic
images that don’t actually exist. Q What sort of pressure does social media have on young women?
A. I believe it is the constant pressure to look a certain way, dress a certain way, and
even weigh a certain amount.When a young woman, for example, watches tiktoks all
day or stays up on Instagram all day, it gets stuck in her head that this is the way to go. She doesn’t find a lot of people to tell her that the pimple on her face is normal or that
she doesn’t need a million products for her little pimple. Instead, they will try to sell
her an overpriced product because that’s their job. Q Have influencers ever caused you to think about your own image in a negative
or positive way?
A. Yes, for sure. A certain celebrity started the trend of BBL bodies, and everyone
was happy that curvy bodies are in style and trending, but recently, she removed her
implants, and now everyone thinks skinny is better, when in reality, we are just being
played.
Q Do you think social media influencers create a standard for women’s bodies or
beauty that is almost unattainable?
A. Definitely, because simply it’s not even real. Their make-up isn’t flawless, and
their angles are well studied with the help of FaceTune and Photoshop. Q Do you think influencers have been trying to break beauty standards recently?
A. Recently, a lot of influencers have been trying to be more transparent and real with
their audience. Q Who are the beauty influencers you believe are breaking the beauty standards?
A. Emma Chamberlain is one of the few YouTubers who is always showing her
vulnerable side and her bad days, which is amazing because it shows everyone that it's
okay to have bad days and it’s okay to not be okay sometimes. Another influencer I
adore is Hadeer Hameed, who is an Egyptian influencer who is smashing the beauty
standards and always making reels about self-love and embracing yourself, so yes, I
do think there are people who are trying to break the cycle. Q Concerning your brand, how do you manage to lower the pressure for the
audience waiting for your collections?
A. heimat's main goal is to always be affordable; I wanted fashion to be accessible to
everyone. I know you can find affordable clothes, but can you find your style
affordable? A lot of people dress according to how they are pressured or how much
money they have. I tried to make it affordable for people who wanted this style. I tried
to lower the prices and include a lot of sizes because I know how hard it can be to find
bigger sizes or xx small sizes, so I tried to make it inclusive.  Mona Alaa’s social media accounts:
https://instagram.com/monaaleo?igshid=YmMyMTA2M2Y=
https://instagram.com/fairymonalisa?igshid=YmMyMTA2M2Y=  Mona Alaa’s business account:
https://instagram.com/heimatapparel?igshid=YmMyMTA2M2Y=  Emma Chambrelain youtube channel:
https://youtube.com/
 Hadeer Hameed’s account:
https://youtube.com/
 The interview on the website:
https://spilloverr.wordpress.com/2022/12/06/interview-with-mona-alaa-about-beauty- standards-set-by-influencer