LUMI

Go ahead. Flirt a little.
Your hair will thank you for it. Flirt floods dry, dehydrated strands with lightweight moisture, leaving them softer, shinier and beautifully touchable.

With hyaluronic acid, peptides, hydrolysed wheat protein and bioactive botanical hydrosols from locally grown Estonian plants, it helps smooth frizz, detangle, boost shine and bring natural waves and curls back to life. Hair feels softer, lighter and much easier to style without feeling coated or heavy.

One of our favourite things about Flirt is actually what you’ll never find inside the bottle.

No fragrance. No unnecessary fillers. No heavy oils. No ingredients that are there just to make the formula look more impressive.

Every ingredient has a purpose.

Our botanical hydrosols are distilled from freshly harvested plants grown by local Estonian producers, not leftover water from essential oil production. We make Flirt in small batches using cold-process technology to preserve as many of the plants’ natural bioactive compounds as possible.

Because we’ve always believed that less is more.