BEIC

Behind every investment, every partnership and every business decision, there are people.
That's why we love events that create space for real conversations.
Our partners at FM Agencija recently brought together clients, investors and business partners in Marina Portorož for an evening focused on connection, conversation and shared experiences.
No complicated concept.
Just a simple reminder that some of the best business relationships are still built in person.
🤝 Good company.
🍽 Great food.
🌅 Beautiful setting.
Sometimes that's exactly what's needed.

One of the biggest mistakes in employee engagement is starting with the activity.
The best teams start with the objective.
Our members at Universum Events (@) recently shared a simple framework that resonates far beyond team building.
Before choosing an activity, ask:
Do you want people to communicate better?
Build trust?
Integrate new colleagues?
Celebrate success?
Develop leadership?
Improve wellbeing?
Strengthen internal networks?
Because the same event can feel like a success or a waste of time depending on whether it solves the right problem.
What we particularly like is the shift in perspective.
Employee experiences are often treated as entertainment.
The strongest ones are actually business tools.
They can improve communication, accelerate integration, strengthen culture, create alignment and help people feel connected to something larger than themselves.
The activity matters.
But the objective matters more.
A good reminder for all of us designing experiences inside organizations.

What does it take to transform an entire city into a festival of ideas?
At Agenda 2026, the answer was hundreds of conversations, debates, demonstrations, concerts and experiences spread across the city - bringing together technology, business, innovation and the public in one shared space.
Our members at played a key role in making it happen, delivering production across all festival stages and supporting more than 300 programme sessions throughout the week!
𝐖𝐡𝐚𝐭 𝐰𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫𝐥𝐲 𝐚𝐝𝐦𝐢𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐞𝐱𝐩𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐞𝐯𝐞𝐧𝐭𝐬.
𝐓𝐡𝐞𝐲 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐛𝐫𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐯𝐞𝐧𝐮𝐞.
𝐓𝐡𝐞𝐲 𝐛𝐫𝐢𝐧𝐠 𝐚𝐧 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐢𝐭𝐲 𝐢𝐧𝐭𝐨 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.
Congratulations to the entire JCP team and everyone involved in creating one of Norway's most important meeting places for technology, business and society.
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Can an event be both AI-first and sustainability-first?
Our members Red Door .ag Agency decided not to choose.
Their work on NOW AI Tour Brazil 2025 - recently recognised at the Eventex Awards - brought together two of the biggest transformations shaping our industry today: artificial intelligence and responsible event design.
The numbers are impressive:
🔹 3,900+ participants
🔹 300+ content sessions
🔹 500+ business meetings
🔹 69 partner companies
But what caught our attention was the thinking behind it.
𝐓𝐡𝐞 𝐞𝐯𝐞𝐧𝐭'𝐬 𝐯𝐢𝐬𝐮𝐚𝐥 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐚𝐧𝐝 𝐬𝐜𝐞𝐧𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐰𝐞𝐫𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐮𝐬𝐢𝐧𝐠 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐦𝐚𝐠𝐞 𝐛𝐚𝐧𝐤𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐭𝐡𝐞 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐞𝐯𝐞𝐧𝐭 𝐰𝐚𝐬 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐚𝐫𝐨𝐮𝐧𝐝 𝐜𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲, 𝐫𝐞𝐧𝐞𝐰𝐚𝐛𝐥𝐞 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐰𝐚𝐬𝐭𝐞 𝐫𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧, 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥 𝐫𝐞𝐮𝐬𝐞 𝐚𝐧𝐝 𝐟𝐨𝐨𝐝 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬.
Just as importantly, 80% of the speakers were SAP clients, turning the conversation about AI from theory into real-world business practice.
Too often, our industry treats technology and sustainability as separate conversations.
This project suggests they may be part of the same one.
Congratulations to Agency and on a project that demonstrates how innovation and responsibility can move forward together.
🏆 Eventex Award Winner

🚜 The best product launches are rarely about products alone.
They are about people.
When innovation becomes something people can experience, discuss and apply in their daily work, it starts creating real impact.
That was the idea behind Future Farm Days, developed by member .group together with . Bringing together agricultural professionals from around the world, the project transformed a product launch into a platform for learning, exchange and community building around the future of farming.
The industry took notice.
The project was recognised at the Eventex Awards with wins in:
🏆 Product Launch
🏆 B2B Event
🏆 Community Engagement Event
A strong example of how meaningful experiences can help innovation reach the people who matter most.