Encodify

Planning your campaigns and promotions is complex - and often it is not easy to gain an overview of all the content planned throughout the year 🤯💻.

Improve the visibility of your planned marketing activity and streamline the collaborative planning process with your suppliers with our new Timeline View 2.0 ⏳

Do you want to display your campaigns based on activity or by supply? It is all possible and entirely up to you!

Learn more about our timeline view upgrade here: https://eu1.hubs.ly/H02650N0

As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure 👉🏢👋.

It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers.

Our CMO, Kim Bach, shares his thoughts on why 💭.

Why marketers could benefit from thinking like an agency

Why marketers could benefit from thinking like an agency As digital marketing has become the standard, many CMOs have built new skills and competencies into their organisational setup.

Private labels provide retailers with an excellent opportunity to build loyalty, increase consumer demand and increase margins. ⬆️

Moreover, they give the retailers more ownership and flexibility as they gain control over the design, cost, materials, and quality of the finished goods. This enables them to respond faster and more promptly to consumer trends.

If you want to optimise the private label management process - click here 👇

Want to learn more?

Optimising the private label management process Consumers are responding to the current cost-of-living crisis by embracing private label brands as they seek value for money.