Predictify

DID YOU KNOW… you can predict the sales impact from your 2022 marketing plan.

Realistic sales predictions and ambitious marketing goals are vital for achieving success from your activities in 2022. Did you know you can get answers and feedback on your sales and marketing objectives by applying “The Predictify Platform”?
Without clear sales predictions and quantification of market dynamics, the company’s CFO will likely play a large role in deciding the size of the marketing budget for the upcoming year. And this probably means doing the same things as last year… (+/- a few percentages 😊)
Instead, you should proactively take action to find and use tools like The Predictify Platform to estimate and visualize the sales effect and ROI on all planned activity – Paid, Owned, Earned – Online/Offline. And to predict a course of action if your marketing budget increases or decreases.
The Predictify Platform will answer questions like:
• What is the optimal marketing budget for 2022?
• Do we have the right balance between promotion and branding campaigns?
• Which activities will generate the largest sales effect?
• Should we allocate more budget to digital media?
• What will the impact be if the competition increases marketing spending?
• How will our sales be affected if we cut back on some of our activities?
• What is the estimated impact if one of our products loses distribution in retail?
• What happens if we change our pricing?
The Predictify Platform is one of the core services at Predictify. The Platform is an interactive machine learning based modelling solution containing all factors impacting your business.
The Predictify Platform is updated continuously and used by the CMO all through the year, adjusting budgets and planned activities according to the current market situation.
If you would like to learn more about key insights on predicting the outcome from your marketing activities in 2022 reach out to Dam Nielsen, , , ,
Look out for our upcoming posts that will offer you knowledge on:
DID YOU KNOW…
• …Your opening rates will improve when predicting the effect from payday, time, weather…
• …Predicting new service features will increase loyalty and/or customer intake
• …We often forget to account for top funnel activities when evaluating our bottom funnel activities

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