IMPACT Commerce

Behind every insight in the Omnichannel Index lies an extraordinary amount of groundwork – and this year has been no exception 🐝

Over the past months, we’ve travelled across the Nordics and Benelux, conducting extensive mystery shopping across 74 touchpoints in the customer journey of 370+ brands and retailers.

Hundreds of store visits.
Countless online journeys.
Meticulous documentation, scoring and validation.
..and occasionally sprinting from a remote store because the bus only runs once an hour.

Now the next phase begins.

We’re deep in the data, currently analysing, benchmarking and identifying:
👉 The top performers
👉 Emerging cross-market trends
👉 And the areas where there’s still room to raise the bar

A huge shoutout to our brilliant data collection team 💛