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From creative city vibes to authentic island charm 🌿✈️

At the end of May, we had the pleasure of exploring Estonia together with a fantastic group of Norwegian tour operators - from the vibrant streets of Tallinn to the serene beauty of Saaremaa, invited and hosted by Visit Estonia.

Highlights included a (slightly adventurous!) flight over the Baltic Sea, inspiring culinary experiences, and discovering how deeply nature influences local life - from juniper-based gastronomy to peaceful spa moments and wild coastal landscapes.

Saaremaa truly surprised us with its authenticity, tranquility, and strong sense of place - a perfect match for travelers seeking something beyond the ordinary.

A big thank you to everyone who joined this inspiring journey 💚

Together with VisitJamaica, we supported a global media and influencer trip designed to showcase the many sides of Jamaica and build awareness of the destination across key international markets 🇯🇲

We were responsible for identifying, inviting and managing the Nordic group of influencers and media, including Veera Bianca, Adalmina's Adventures, , eliasandkajsa, alongside journalists from Elle Denmark and Premium Magazine Sweden.

Across Kingston, Treasure Beach and Ocho Rios, the itinerary highlighted Jamaica’s cultural depth, creative energy, nature, food culture and wellness experiences, moving the perception of the destination beyond its iconic beaches.

A big thank you to all participating creators and journalists for capturing and sharing Jamaica through their own lens. 🌴📸

Photo: Veera Bianca Papinoja, Kia Finska, Anna-Katri Räihä

Tomatoes and knitting might actually have more in common than you’d think 🍅🧶

Together, with Mutti Pomodoro, we developed the campaign “Tomato girl - the Norwegian way”, inspired by the parallels between knitting and Mutti’s approach to tomatoes: patience, care, craftsmanship and creating something with love. A playful way to bring Mutti’s heritage and craftsmanship into a local cultural context through Norway’s strong knitting culture

Knitting expert and long-term partner of Mutti, Une Cecilie, created the beautiful knitting patterns - a tomato beanie and a trendy bag charm, visuals, and content for her Instagram, online advertising and Mutti’s website - where the patterns were made available for free download.

In addition, a kit with the knits, yarn and Mutti’s pasta sauces were sent out to select knitting influencers, as well as two advertorials being published in Kamille and Norsk Ukeblad.

📸: Une Cecilie

This April, we once again brought four tier 1 Nordic journalists to Travel South USA’s Global Media Marketplace in Mobile. An annual event that inspires new story ideas and connects international media with tourism partners across the Southern states 🌿

Before the event, each journalist joined a pre-conference press trip exploring themes like gastronomy, nature and hidden gems across the region.

In Mobile, they met tourism partners from across the South, found new inspiration for future stories, and experienced the Gulf Coast’s food culture, Alabama’s rich history, and a vibrant Mardi Gras parade – one of the city’s most iconic traditions 🎭🎺

A highlight of the trip was celebrating Jens Henrik Nybo, named “Travel Writer of the Year” for the second year in a row for his outstanding coverage 👏

🌈✨ Did you know? Here are 5 things to see and do during Rainbow Spring in Miami:

1. Celebrate Miami Beach Pride 🏳️‍🌈
2. Drag Me to Brunch at R House Wynwood 🍹
3. Explore LGBTQ+ nightlife across South Beach
4. Discover local art, culture, and queer-owned spaces 🎨
5. Soak up the sun in a city that celebrates diversity year-round ☀️

Rainbow Spring highlights just how much the city of Miami offers LGBTQ+ communities - from iconic events to everyday experiences filled with energy, creativity, and connection.

At a time when inclusivity matters more than ever, our client Visit Miami continues to stand out as a welcoming destination where everyone can feel seen and celebrated. ❤️

Thanks to Tejs Ellesøe and XQ28.dk for helping share the story

Visit Miami LGBTQ Visit Miami

Photo credit: Tejs Ellesøe

Meet Line 👋

After 15 years in Copenhagen, Line has moved back home to Aarhus and joined our team as Senior Brand & Marketing Executive - and she couldn’t be happier to be back in the City of Smiles.

With a background in both lifestyle and tourism (and having lived in Paris and New York), she brings strong experience, creativity and a passion for building brands.

When she’s not working, you’ll find her with a book, out with her kids, or enjoying a quiet coffee in her garden ☕️

We’re really happy to have you with us, Line ✨