air up

On est encore sous le choc d’hier soir.
France vs Angleterre.
Eleven All Stars.
Stade plein à craquer, ambiance électrique, scènes complètement folles. 🇫🇷⚽🏴

Bravo à la France pour sa victoire. 👏

Et puis… air up®️ était partout.
Coïncidence ? On ne pense pas. 😏💧
Hydratés = imbattables. 🇫🇷

We’re still in awe about last night.
France vs England. Eleven All Stars. Full stadium, unreal energy, unforgettable scenes. 🇫🇷⚽🏴

And congratulations to France for taking the win. 👏

Also… air up® was everywhere.
Is this proof that staying hydrated makes you a winner? 👀💧

📸 .prod &

POV: your bottle started serving looks too.
O-riginal shape. O-riginal taste.
Yes, it’s a water bottle that goes with all your outfits.
But it also flavours water through scent.
No sugar. No additives.
Just pure water and flavour through scent.

EVERYONE PLAYS.
Every voice. Every ritual. Every colour.
No sidelines. No sugar. No additives.

In collaboration with , we created the FAN BOTTLE and flavour pods inspired by different countries: their colours, their passion, and their flavours. Each one filled with so much passion, you can almost hear the cheers.
Different colours. Different energies. One shared feeling.

Out now. Pick your colours and flavours. Wear them proudly.
Which flag are you waving this summer? 🇫🇷🇬🇧🇮🇹🇩🇪🇹🇷

🧑🏻‍💻animations:

I can’t, I’m busy tonight.
Busy protecting my peace. 🤭

This is your reminder that it’s okay to cancel plans sometimes.
No FOMO guilt.
Staying in is also self care.

Sometimes self care is a couch, a comfort show, good snacks, a gaming session that lasts too long, and enough water 💧

And when we say drink water, we mean actual water.
No sugar. No additives.

If you want flavour while staying hydrated, we got you.
Our pods flavour water through scent alone and honestly, that’s real self care.

O-MG! We’re so obsessed with Plum Lime O 😱
Hands-free hydration never looked this 🔥
Still just water.
Still no sugar or additives.
Just flavour through scent alone.
Now in an O-riginal shape for O-riginal Taste.
Limited edition means limited quantities.
So if Plum Lime O feels like your colour, consider this your sign.

Well… now that the secret is O-ut and air up® O is officially here, we can finally show you what went down in Amsterdam. 🤭✨

We invited our Amsterdam comunity into a vintage store, asked them to personalize their air up® O, then build full looks around it. Somewhere between a 90s teen movie makeover montage and a styling session with friends, things got very fun very fast.

Real hydration doesn’t happen with a bottle you want to hide in your bag, so we made one you actually want to sh-O-w off.

Still just water.
Still flavor through scent.
Still no sugar.
Just a little more O-riginal in shape.