Exponential Interactive

"Smart advertisers are utilising machine i.e. data-driven learning, applying both macro and micro insights, in combination with the human touch, to help reach relevant customers at every stage of the consumer journey." says our UK Managing Director, Nick King when speaking with AdTech Daily about the challenges and opportunities of machine learning.

Read the full article here:

The Challenges and Opportunities of Machine Learning - Ad Tech Daily It could be argued that the widespread coverage of subjects such as Machine Learning (ML) and Artificial Intelligence (AI) has only served to confuse many people as to the current state of play with these technologies. The adtech industry is filled with a fear that if you are not using a certain tec...

What has your data done for you lately? Asks our Global Director of Sales Strategy Tyler Greer. Find out how marketers can get the use of data right in our latest opinion piece with ExchangeWire Read it here:

What Has Your Data Done for You Lately? | ExchangeWire.com Tyler Greer, Head of Strategy, Exponential, discusses how marketers can take advantage of big data to optimise their campaigns, as well as the pitfalls and opportunities of the data-led media environment for brands.