IconicC
Teilen
With AdMining technology the most complex and large data sets in social media can be made accessible to analysts and media buyers.
Overcoming the limitations of siloed data and getting holistic insights from integrated data with no-code tech.
In the illustration more than 1000 columns fit on one screen meaningful.
15/07/2022
We at IconicC were interested in understanding how Facebook Instagram paid ads perform over time.
In contrast to the traditional ROAS KPI, we looked at the ad spend per purchase count and how it develops over the run-time of the individual ads. This seemed more in line with the KPI logic of effort-to-event such as CPM, CPC etc.
Our initial expectation was that the ads would stabilize over time. However, only a few ads performed along that pattern for the data set selected. Most ads did not stabilize. Particularly disappointing was that the cumulative ad spend per purchase did not really decrease over time for most ads.
We are currently developing a feature that helps ad performance tracking using trends in ad performance.
How do you track your ads?
Klicken Sie hier, um Ihren Gesponserten Eintrag zu erhalten.
Kategorie
Service kontaktieren
Telefon
Webseite
Adresse
Saarlouiser Strasse 19
Munich
80997
