iF Design Foundation

We introduce our next speakers for the planned workshop and symposium on the topic of PERSONAL GROWTH: First, Prof. Dr. Caroline Heim, who will give impulses on the topic of RESILIENCE together with Dr. Christian Heim.

Caroline has had a multifaceted journey in her road to researching and presenting on university student resilience. She is regarded as the leading global authority on theatre audiences through her oft-cited book Audience as Performer: the changing role of theatre audiences in the twenty-first century (Routledge, 2016), and prior to entering academia, Caroline worked as a professional actor on New York stages winning a Drama League Award. Caroline gives keynotes globally, has written three books and numerous articles on topics that range from the mental health of university students to psychological relationships in the theatre. During the COVID-19 Pandemic, for example, Caroline and Christian Heim theorized on, devised and implemented an innovative mental health program for Caroline’s university students. The aim was to build their resilience during social isolation and significant escalation of their anxiety and depression levels. Findings from this work has been integrated into Caroline’s teaching and research articles, and the program continues to be taught through her unique approach to embodied learning.
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DESIGNING DESIGN EDUCATION – IMPULSES FOR A NEW CURRICULUM
Joint project of and

PERSONAL GROWTH workshop and symposium
October 10–12, 2023

BRAND DESIGN: Creating a brand's visual identity

Brand design, also known as corporate design, is the process of developing and maintaining a brand's visual identity to make it unique and recognizable. It is an important part of branding and combines creative design elements with strategic marketing concepts.

As a brand designer you will create logos that represent the essence of the brand and convey its message. You’ll carefully select colors and fonts that fit the brand's identity, and create a consistent visual language. You will also design packaging that attractively displays products and reinforces the brand message. Ensuring that the brand is represented online through website design, social media graphics and banners is also part of the job.

As a brand designer you must understand a brand's values, mission, and target audience in order to appropriately express its identity. Skills in graphic design software and visual design are essential. The ability to present ideas and communicate with clients is important in understanding and implementing their needs. Brand design plays a key role in how companies are perceived and how they stand out from the competition. By creating a strong visual identity, brand designers help strengthen the brand’s image and build long-term customer loyalty.

As a brand designer, you'll work in advertising and design agencies that develop brand strategies and creative design solutions for clients. Some large corporations have in-house design departments that focus on brand design. However, many brand designers work as freelancers, offering their services to a variety of clients.

If we have peaked your interest, check out the brand design study programs at our new STUDY PROGRAM FINDER: https://lnkd.in/ebSFGUAH

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Note: Despite careful research, the database may still be incomplete. We are constantly updating the Design Study Program Finder and welcome any suggestions for additions and corrections. Please send them to: [email protected]