Scentcommunication
Scent can be a powerful tool in retail environments.
This is supported by a growing body of research in sensory marketing – for example, a field experiment by
Leenders et al. (2019) in a supermarket.
The study highlights how strategic scenting can influence customer behavior and drive sales in a positive way.
These are the key findings:
1⃣ The study found a significant positive correlation between scent intensity and actual store-level sales.
2⃣ Shoppers spent more time in the store when an ambient scent was present.
3⃣ Customers evaluated the environment more favorably, leading to a stronger overall brand impression.
🔗 Follow the link in our bio to learn more about the potential of scent for your business.
📚 Source:
Leenders, M. A., Smidts, A., & El Haji, A. (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services, 48, 270-280.
28/05/2026
Research on scent is expanding rapidly, with growing evidence across psychology, neuroscience, and environmental design.
Two interesting recent studies on the effect of scent in workplaces add to this evolving picture.
🧠 Liu et al. (2025) conducted a double-masked, randomized study with 44 office workers divided into two groups receiving either jasmine or lavender aromatherapy. The result: Both jasmine and lavender effectively enhanced emotional well-being, mainly by lowering depression and anxiety. Lavender, in particular, increased alpha brain wave activity – a marker of calm and focused relaxation.
🧪 Shi et al. (2026) explored how different scents like rosemary, lemon, and peppermint affect emotional and physiological states during work. Their findings confirm that scented environments can measurably lower stress and lift mood under controlled workplace conditions.
➡️ Together, these studies highlight how scent can actively support wellbeing and productivity in workspace design. In practice, integrating aromatic cues – such as calming lavender during focus sessions or energizing citrus notes to stimulate attention – can become an intentional part of the office environment.
Scentcommunication develops tailormade scent solutions that translate scientific insights into environments fostering focus, balance and wellbeing at work.
📚 Sources:
Liu, Zhenyu / Ying, Weiqiang / Yao, Cheng / Ying, Fangtian. “Effects of Aromatherapy on Stress and Emotion in Office Workers: An EEG Analysis.“, in: Dyna 100, p. 56-62, January 2025.
Shi, Yongxiang / Lyu, Junmeng / Miao, Julia T / Zhiwei, Lian: “Optimizing workplace emotional states: Evidence from aromatic environmental exposure“, in: Indoor and Built Environment, Vol. 35, Issue 3, March 2026.
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